Miller comments Essay Example for Free

Miller comments Essay During ‘The Crucible’ the acts which unfold able some characters to empower themselves: most notably Abigail Williams, Mary Warren and even John Proctor. Some characters begin with little or no power, then abuse the situations to gain power, whereas others begin with power and lose it, sometimes justly and other times unjustly. This could be seen as a moral message for the audiences of the play, warning of power abuse which could lead to devastating consequences. In the introductory comments, Miller comments before the events begin to unfold how â€Å"†¦the children were anything but thankful for being permitted to walk straight† which shows before the witchcraft trials and accusations had begun, children were powerless under the authority of the male dominated society -children had no power to roam freely. One of the people that gained power in the play is Mary Warren, who is a servant and so is one of the lowest ranks of the Puritan society- much like the children of Salem. At first she does not have any power at all as she is taught that she has to follow orders from the Proctors, who she works for. This is seen when she â€Å"lept† with â€Å"fright† upon Proctors entrance. Yet, she manages to turn from a â€Å"mouse† to a â€Å"daughter of a prince† as she suddenly gains power from working in the court, trying possible witches. Her increasing power is also shown from her defiance of Proctor when she refuses his order of not going to â€Å"court again†, and responds that she â€Å"must† and â€Å"will be gone everyday†. It also shown through stage directions, when Mary is â€Å"terrified† of Proctor but quickly becomes â€Å"erect†, which highlights her ability to overcome her fear of Proctor because of her growing confidence and power. Mary even manages to intimidate Proctor in this part of the play. When threatened with the â€Å"whip† from Proctor, she manages to threaten him further by responding â€Å"I would have you speak civilly to me, from this out. † Mary, filled with this newly found power, is able to threaten Procter to stop beating her or she will not speak so highly of his family next time. By using the phrase â€Å"from this out† shows that Mary doesn’t usually expect that kind of treatment from the Proctor, yet now she is able to demand it because of the power gain. Again, further on in the play Mary is also able to â€Å"numb† Proctor when she overthrows his â€Å"grip† on her to tell the truth about the accusations, and instead turns on him. When pressured by Abigail and the other girls, once they start accusing Mary to save themselves, she is not able to stand her ground – which highlights her feebleness and weakness which was seen at the very start of the play. This is seen as she even admits she has â€Å"no power†. This links to her inferior position in the society and even within her social group, she is not popular, and respected. This is shown when Abigail tells Mary to â€Å"shut it† and Mercy Lewis starts â€Å"pointing† and â€Å"looking† at Mary as if she were to blame. However, the fact that Mary was able to then accuse Proctor of being â€Å"devil’s man†, who is a highly respected in the village, shows that she does have more power than she started with. But she is abusing her power, to save herself and because of her lack of power on her social circle. So, this once ‘innocent’ girl who thought they â€Å"must tell the truth† took advantage of the situation so she and her friends would not be â€Å"whipped†. Overall, Mary arguably, has the most progressive power of all the girls and possibly all of the characters in ‘The Crucible’, but that’s not to say she has the most power overall. Another character like Mary Warren who gains power throughout the play is Abigail Williams. Once shunned and scorned by the inhabitants of the village because of her â€Å"blackened name†, Abigail becomes a domineering power, and is treated like a â€Å"saint†. A mere accusation from Abigail or one of her girls is enough to convict even a well-respected inhabitant of Salem like Rebecca Nurse who does â€Å"great charities†. Even though in present day we would associate â€Å"saint† with good Samaritans, which would seem absurd to see Abigail called this in present day, she was seen in this way because in puritan society if you went against god, you went against the law. So Abigail’s act of bringing Salem’s attention to the presence of the devil, and then through the court eradicating it was seen as an act of greatness. Abigail starts off as a scared young girl which is seen through Millers stage directions, as she â€Å"quavers† when being questioned by Parris about Betty’s mysterious illness. However, soon she is able to assert her power of the girls by â€Å"smashing† Betty round the face and threatening all the girls not to tell anyone about the events of the previous night, or she will â€Å"come† to them at the â€Å"black of one terrible night†. This implies they could be her prey, and if they make a wrong move she could pounce on them, which again puts her in a domineering position. This characteristic allows her to control within the group which creates more tension because Abigail also seems to be possessive which is seen when she says â€Å"Now look you. All of you†. The repetition of â€Å"you† makes the phrase quite aggressive and short commanding sentences have a strong impact, and make Abigail seem hostile but ultimately powerful. Her empowerment is also documented as the inhabitants of Salem think the â€Å"sea parts like Israel† for Abigail, so her sins are overlooked, as people take her word to be an expression of â€Å"God’s will. † This allowed Abigail to control and manipulate even the most powerful men in Salem, which is seen when Abigail threatens that Danforth- a high court official. So, Abigail Williams, who was once powerless in general society, is a perfect example of someone who became empowered by deciding the fate of other people and, by controlling and threatening people. Although, Abigail did have a powerful status among her social group from the outset and throughout which is shown when she starts â€Å"pointing with fear† and accusing Mary of â€Å"hurting her†, and quickly all the girls chime in with her. The third character who is subtly empowered is John Proctor. Despite his prideful ways, John Proctor describes himself as a sinner. His conversation with Elizabeth in act two where he exclaims for Elizabeth to â€Å"judge him not† demonstrated his internal conflict and his own unwillingness to forgive himself for his act of lechery. There are moments when his anger and disgust towards himself burst forth, such as when he exclaims to Judge Danforth: â€Å"I hear the boot of Lucifer, I see his filthy face! And it is my face, and yours. † So, although it is not clear from the outset that John Proctor has been empowered, he has. He is able for the first time to â€Å"see some shred of goodness† in himself- his relief from his constant guilt- when he decides to deny his confession. In conclusion, all three characters were empowered through the play, which led to the unjust killing of numerous inhabitants of Salem through the false allegations of witchcraft. So, Miller uses this to show the audience the consequence of abuse of power. Abigail is the best example because she falls from her position of high power, and resorts to boarding a â€Å"ship†, in order to escape.

Medieval world reflected in Japanese literature: examples of changes an

As with most societies, as time progresses there will always be many changes. Likewise, as Japan moved into the medieval period there would be changes, specifically in some noticeable changes that are found in the literature. In looking at how prose and poetry was affected during this time, it should be noted that in many ways the literature of the period was made as a method of honoring the old literature and building beyond it. An example can be seen in the poems of ShinkokinshÃ… «, and in drawing from KokinshÃ… «, Shinkokin waka shÃ… « is a â€Å"New Collection of Poems Ancient and Modern† (Handout 10). That being said, ShinkokinshÃ… « was compiled exactly 300 years after KokinshÃ… « was originally compiled, therefore making ShinkokinshÃ… « an anniversary collection that would also be inspired by the original works. ShinkokinshÃ… « shows within it there are parts that draw a lot from the past, while there are also works from the modern time period. As for prose, there have been some changes in language that can be seen between some examples. Descriptions of residencies and everyday life will always vary from person to person, as it is seen in The Pillow Book by Sei ShÃ… nagon with its decriptions of life in the Imperial court and the very different An Account of My Hut by Kamo no ChÃ… mei and its description of a very different world as seen by the humble Buddhist monk. The two accounts were also written about 200 years apart, which allows for there to be some significant societal changes to be seen between the writings, in addition to the difference in the lifestyles of the of the respective authors. These examples are just a small representation of the changes that occurred in Japanese literature, particularly poetry and prose during the medieval period, ... ...s that both have as they build upon the previous works from earlier times. The very obvious example is KokinshÃ… « and ShinkokinshÃ… « and their connections. There are many aspects of the works that are similar, and quite possibly the same, but there are the innovations and changes that are very noticeable in these works as there is progression through time. The most notable innovation, which is also seen in the zuhitsus, is the changes in structure. The best examples are the use of the x-no-y-no-z pattern and taigendome as found in ShinkokinshÃ… « as they stand out very clearly and the coherent and broken into groups and sections in the structure between the two zuhitsus. With all art forms, there will be changes and innovations as they evolve. While they eventually not resemble their predecessors, they will represent the survival of the art and honor it in its own way.

Case Study of Stock Management System

In effect this means getting the correct product to the customer in the right place at the right time. When talking about the customer it is important to distinguish between the customer in the street i.e. general public, and the customer, the trader, who is buying the goods to sell on at any level. The term logistics applies to all customers but we are applying the term to the trader for the benefit of this study. In recent years, focus upon logistics has become of paramount importance at all levels of trade and has become a major emphasis in large-scale retail, especially those with a high and fast turnover i.e. supermarkets. This is reflected in recent reports:  ¡Ã‚ §A prime objective of any business should be constantly to seek ways of reducing the total costs of ownership while lowering their own costs ¡K ¡ Cost of ownership is the costs above those charged, for example, inventory carrying, warehousing and handling, ordering and quality inspection. To minimalise these costs, large-scale retailers have spent great deals of money upon centralized stock distribution and computerized inventory management systems, to try and gain a competitive market advantage. Centralized stock distribution involves using one as opposed to many warehouses to distribute stock for more efficient transportation. Inventory management systems automate many of the tasks involved in the control of stock and reordering. Without effective distribution and effective inventory management systems, other activities and functions carried out within the company may at best, fail to be optimized and, at worst, be rendered a waist of time if time. Therefore no money and (or) time saved in the long term. Leaders of these management systems include the likes of J. Sinsbury, Tesco, Asda, Iceland and Safeway, the case study I shall discuss in this piece of coursework. Safeway has a sales base ordering inventory management system, known as Stock Management III (SMIII), introduced in 1992/3. This was fully implemented to centrally distribute many of their product ranges, including; grocery, beers, wines and spirits and non-food department items. SMIII ¡s aim was to improve the accuracy of stock ordered in the stores, reducing the number of out of stock produce and therefor creating sales maximization. Moreover reducing wastage, reducing backstocks and creating a consistency in merchandising practices. SMIII uses data collected in each store to work out the sales forecast for each product using the store inventory. It then converts these quantities for ordering. These processes rely on data input for accuracy. There are six key concepts involved in this process. Firstly, the sales forecast. Line by line information on sales is built up at the checkout. A forecast of how much more stock is likely to be required is then calculated for future ordering periods. The demand is calculated using specific parameters for each line. The system must take into account: how much stock the store already has; the space allocated for each product; the code life of products (when they become out-of-date); outstanding deliveries; sales opportunities (promotions etc.) and current business policies. The system will then calculate how much stock is needed for sales and the amount needed to fill the shelves. Case Rounding rules are needed to convert the two figures, that of sales and to fill the shelf, for ordering. This is quite simple. The system will always order enough stock to fulfil the sales. It then decides according to the amount of shelf space, whether to round up or down to the nearest case to fill the shelves. It must be noted that the accuracy of the orders generated by the system is only as good as the data input. Data is obtained from a number of sources, therefor it relies upon each department or division getting its part of the process correct. The departments are responsible for entering product and item movement information into SMIII and processing stock as follows: Trading: ranging, space allocation, units per outer (UPO), data integrity. Supply chain: supply to depot, optimum lead times, data integrity. Distribution: delivery of right stock to store at right time. Store: replenishing shelves, scanning, accurate bookstocks. If any one of these items is omitted then the process will fail. These above activities affect the inventory and range, the two key aspects of SMIII. The system relies on accurate inventory data. Most item movement is updated automatically; deliveries through the companies central distribution system and sales captured by scanning at the checkouts. The store though is required to inform SMIII of any stock that enters or leaves the store through other channels. For example: spoilage; inter-store transfers; inter-departmental transfers (e.g. purchases for the staff restaurant); cross-picks (stock delivered but not ordered and vice versa); quality control (damaged stock that is not offered for sale). Moreover stores take a bookstock check.. This is where a check is undertaken for any product out of stock, or where stock levels are exceptionally high or low. If the bookstock is inaccurate, the system is informed, improving the accuracy of the next order. The range refers to the actual range of products the store holds. For instance, a smaller in-town supermarket will not supply the array of products that an out-of-town hypermarket will stock. Stocking plans are determined by the trading division and are transmitted to the store where they are accepted into the store range. Stores are required to carry the full range of products within their plan size. This is an important factor because it shows that stores are not allowed to delete products from the range. They are however allowed to change the space allocated to a product. SMIII calculates the optimum quantity of stock required to cover expected sales, safety stock levels (in cases where sales outstrip forecast) and stock levels required to maintain shelf presentation standards. In the case of groceries and long life products if accurate ‘fill and face ¡ information is not correctly input into the system by the store, shelf presentation may be affected and, moreover, out of stocks or high back-stocks may occur. Through these factors the, sales forecast is achieved. Inaccurate sales forecasts will result in incorrect orders being generated. This could result in out of stocks, excessive back-stocks and/or unnecessary wastage. The above factors must, in tern be undertaken accurately. To achieve this the store must enforce a number of disciplines throughout, from stockroom level i.e. tidy, with stock in correct place to maximize stock level efficiency. Through to daily checks for out-of-date goods, and ensuring shelf space is allotted correctly and displays are correct. A mid-morning inspection of a Safeway supermarket has been undertaken. There were a number of factors that can be seen as unsatisfactory from the stores point of view. I shall undertake to identify theses and solve them with minimum disruption to the store. There were a number of problems with the produce department. Firstly presentation was poor in a number of the commodity groups such as root vegetables and loose apples. If the display does not look good or is not up to a reasonable standard, this can affect the customer ¡s discussion to buy, this could affect forecasting levels especially if it occurred on more than one occasion. If the produce looks bad on a number of occasions it could affect the customers decision to shop at the store in the long term. Moreover, If the displays are not full this may jeopardize the SMIII ¡s calculation of quantities reordered as it runs on the assumption that the shelves are always optimally filled. Therefore sales cannot be maximized as the space allocation is not being followed. Finally it can be seen that if the display is bad this could mean that some of the produce is being caused damage unnecessarily. Creating wastage and again potentially affecting the customers decision to buy. This needs to be sorted out quickly and efficiently, although not at a busy time, as from experience it can be off-putting trying to shop when people are filling the shelves. Moreover it must be noted that blame should not necessarily be rested upon anyone due to it being a mid-morning inspection on a Friday; a popular day for the weekly shop, the morning probably being the busiest time especially just after the school run. It is quite possible and probable that the poor display is due to the morning rush of customers. There was only one item out of stock, cauliflower due to a delivery shortage at the depot. Obviously nothing can be done about this at store level. But this information needs to be input into the SMIII to keep the store inventory updated so that this will be taken into account when forecasting. This reflects well on the produce department as the whole range other than this is shown giving people the most possible choice. There are wider implications for an out of stock item in a situation where there are two competing supermarkets. If a different item on someone ¡s shopping list is out of stock each week, it may be a factor in persuading them to shop elsewhere. The produce delivery was being worked and the shelves were in the process of being stocked. Although this may cause shoppers some inconvenience it shows that the department is keeping the stock rolling, maximizing space used in line with the SMIII ‘thinking ¡. Deliveries though should ideally arive and be sorted before opening to minimise inconvenience for both the shopper and staff, as it is easier to attend to the task in an empty shop. Product quality was generally good, although a number of grapefruit, which were below standard, were now being removed. These grapefruit must then be counted and entered into the system to update the inventory for forecasting. It can be seen as good that the bad fruit were being removed, but bad stock must always be removed as soon as possible as customers will notice and may be put off buying. In a wider aspect though, perhaps stockholding levels should be looked at as they may have been in the store too long due to excess stock. This could also be damage through bad storage or transportation, which would need looking into if it recurred continuously. Overall it can be seen that bad stock, shortages and displays should be checked regularly and sorted out as soon as possible. People look at these factors when making buying decisions. This is concerned with relationship marketing where there should be a twin focus on total quality and service as a source of customer satisfaction. Customer satisfaction ensures better customer retention and therefor greater profitability. The customer can be put off by too many staff filling shelves as it can distract from the pleasure of being able to browse whilst shopping. Therefor a balance must be found. The forecasting potential was good in the produce section as long as out of stock and wastage was entered into the SMIII system. Otherwise stockholding levels could be affected especially with the non-full lines. Moreover the presentation must be kept to a high standard as this may affect peoples opinion of the shop and therefore customer loyalty. The grocery department had three main problem areas. The promotional point of sale was missing from an on-shelf promotion on the tea/coffee section. This is a major problem as it would have a great affect on the forecasting. The store would expect to sell more of this product through the promotion, and therefor have ordered in more to compensate. Sales would not reflect the expected response to the promotion, as people would be unaware of it. This needs to be rectified as soon as possible and the system notified as the anticipated extra demand would not be apparent. This would affect forecasting and therefore future orders; potentially causing a shortage once the promotion was displayed. Loose stock was stacked behind other adjacent products on the soup section and appeared to have been there for several weeks. This reflects bad organization. Stock may not be noticed by the customer and space allocation disrupted. Space for the stock is allocated so that the system can accurately forecast the quantity of goods required to both fill the shelf and for sales. Using the space incorrectly can affect stockholding levels due to the amount predicted to be on the shelves and in storage. Although actual recording of sales will not be affected, it must be noted that sales could be, if the product namely soup couldn ¡t be found. This needs to be sorted out immediately, and could possibly reflect a lack of motivation in store, as the shelves were not stacked correctly. It also reflects badly on myself as acting manger, as this problem appeared to have been so for weeks. Store inspections must be held regularly to ensure this type of problem does not occur.

The Green Chemistry Approach Used For Quick Synthesis

In this study, the green chemistry approach was used for quick synthesis (within 30 seconds) of gold nanoparticles (AuNPs) by using the fruit extract of Limonia acidissima L. The study focused on the formation of Limonia acidissima L stabilized AuNPs without using any catalytic agent. The AuNPs was confirmed by observation of the surface plasmon resonance (SPR) band at 537 nm. On the surface of these capped AuNPs, epirubicin (EPI) was conjugated along with activated folic acid (FA) for targeted drug delivery. The EPI-FA-AuNPs complex was characterized using FT-IR and UV-visible spectrophotometer and the AuNPs were characterized by HR-TEM, particle size analyzer and zeta potential measurement. In-vitro stability revealed that the AuNPs were†¦show more content†¦[1].To overcome this problem we have established a method to synthesize gold nanoparticles (AuNPs) functionalized with folic acid (FA) for targeted delivery of epirubicin (EPI), an anthracycline chemotherapy agent. [2] . EPI has been clinically used to treat various types of cancer, such as breast cancer, lymphomas, sarcomas in soft-tissue, pancreatic cancer, gastric cancer, small-cell lung cancer and acute leukemia. EPI shows less hematologic or myocardial toxicity at comparable doses [3]. AuNPs are identified as favorable candidates for drug delivery applications due to their unique dimensions, tunable surface functionalities, nontoxicity and controlled drug release capability [4]. Green chemistry-based eco-friendly methods are predominantly used for the synthesis of AuNPs instead of chemical synthesis [5]. Plant extracts are used as reducing and stabilizing agents to synthesise the nanoparticles. Plant extracts contain different concentrations and combinations of organic reducing agents, which

Essay on Breast Cancer Case Study - 642 Words

Luis F Vega Jr NUR 1211 Breast Cancer Case Study Mrs. Thomas, a 57 year old married lawyer, was found to have a 4 X 6 cm firm, fixed mass in the upper, outer quadrant of the right breast during a routine physical examination, and a stereotactic core biopsy indicated a malignant tumor. Although the surgeon recommended a mastectomy because of the size of the tumor, Mrs. Thomas chose to have a lumpectomy. Now three weeks postoperative, she is scheduled for chemotherapy. Subjective Data Never had a routine mammogram Never practiced Breast Self-Examination (BSE) States she deserves to have breast cancer for being so careless about her health Chose to have a lumpectomy to remove the tumor despite its large size because she believes†¦show more content†¦What can the nurse do to help Mrs. Thomas reduce or manage the common physical effects of the chemotherapy? Nausea Vomiting - anti-emetic drug, eat and drink slowly, drinking enough fluids Mouth sores (Mucositis) – OTC anesthetics, ice chips or popsicles, gargling Diarrhea - drink plenty of fluids, high-protein foods, cooked vegetables, fresh fruits without the skin Hair loss - wear some kind of head covering (scarf, turban, hat, or wig) 4. What does the finding that Mrs. Thomas’s tumor is estrogen receptor-positive mean? What additional treatment modalities might this suggest? This means that estrogen, but not progesterone, may be supporting the growth and spread of the cancer cells. Your doctor usually will prescribe some form of hormonal therapy at some point in your treatment plan. 5. How could the nurse help Mrs. Thomas cope with her feelings of guilt and maintain a positive relationship with her husband? The nurse could listen to and explore Mrs. Thomas’s feeling of guilt. Inform her about support groups and counseling that are available in her area. 6. 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Christianity The Absolute Truth Of All Things - 1130 Words

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Harpo Productions Inc Free Essays

HARPO Productions Inc. is a privately held company and it was founded by Oprah Winfrey and her lawyer Jeff Jacobs in 1986; a production company that used her first name spelled backwards. In 1988, the company took full charge of Winfrey’s show. We will write a custom essay sample on Harpo Productions Inc or any similar topic only for you Order Now It also includes HARPO Films and HARPO Radio, Inc. The facilities are on the city’s Near West Side neighborhood of Chicago and with additional offices in Los Angeles. In 1990s, â€Å"This Company had annual revenues of about $150 million with the number employees working for this company† (Encyclopedia of Chicago). The HARPO Productions, Inc. operates as a subsidiary of HARPO Entertainment Group. The organization has grown to include over 220 people, of whom 68 percent are women and has a modest turnover of 10 to 15 percent. In 2002, The Oprah Winfrey Show impressed the industry with an average of 7. 2 million viewers per episode, beating the second-ranked show by 35 percent. (â€Å"Oprah. com†) The HARPO Productions Inc. is the â€Å"umbrella company† for the entertainment and media entrepreneur, talk show, host, actress, and producer Oprah. Winfrey used her popularity on television to expand into movie production and publishing, making her the most successful African American business owner in the United States and one of the wealthiest entertainers in the world. † (â€Å"Reference for Business†) The HARPO Productions Inc. is one of the most successful corporation in the entertainment history. HARPO Productions Inc. has an internship program to help students and you ng professionals offering a platform in the business world. This will provide the possibility for them to be hired in a future and become successful intern’s students who demonstrate dedication and good learning skills. Oprah is the most interested and committed to concentrate on important topics in order to help others to succeed in life, for example – alcoholism or building family relationships. Throughout the years she has learned how many people suffer with these two big issues, and therefore; she dedicated many of her shows specifically to this topic. Moreover; it helped a lot to increase the power of her show and her popularity in many different ways. The main goal is to help people to feel better in their own lives. The Chief Executive Officer of the company, Oprah Winfrey started her career in 1973 as a broadcasting reporter on a radio station in Nashville, Tennessee. Later, in January 1984, she began to host WLS-TV’ program – a morning talk show in Chicago, which in September 1985 became â€Å"The Oprah Winfrey Show†. According to Business Network BNET â€Å"on September 8, 1986. ‘The Oprah Winfrey Show’ was televised nationwide. Less than a year later, the program was ranked the top syndicated talk show in the United States†¦Ã¢â‚¬ ¦. In June 1987 the show received three Daytime Emmy Awards for Outstanding Host, Outstanding Talk/Service Program, and Outstanding Direction. † The â€Å"Oprah Winfrey Show† stayed number one day time talk show for 12 years strait and winning twenty five Emmys plus seven that went to Oprah herself. Despite Oprah’s difficult childhood, in 1988 she became â€Å"the first woman in the history to own and produce her own talk show†. (www. fundinguniverse. om) Today, Oprah is an owner and the chair of HARPO Productions Inc; along with HARPO Stu ¬dios, HARPO Films, HARPO Print LLC; and HARPO Video, with a total net worth of over $1 billion. Oprah is the Chairman and Chief Executive officer but Erik Logan and Sheri Salata have been named Co-Presidents of HARPO Productions Inc. Both are to continue being presidents with remaining base at HARPO Productions headquarters in Chicago. Tim Bennett was the active president until May of this year and Douglas J. Pattison is the Chief Financial Officer. According to the article â€Å"Bloomberg Businessweek† the â€Å"Salata and Logan will lead HARPO Productions efforts as the company develops new programming beyond for â€Å"The Oprah Winfrey Show† for the syndication, prime, cable, radio, digital, and emerging platforms. † The idea is for Salata to continue in her role as the executive producer until the end of â€Å"The Oprah Winfrey Show† 25th season that is going to be next year in 2011. Oprah Winfrey announced an agreement with the Discovery Health Network in which she will over the net work, renaming it OWN (Oprah Winfrey Network). With a network under her name, she hopes to inspire viewers to greater actions. Oprah is a leader through her show and on-air book club because she motivates the viewers to change their habits. †I said from the beginning that this was an opportunity to step out of the box and make the kinds of shows that make my heart sing,† She noted. â€Å" It’s about unleashing the power of human potential; that’s what it’s all about† (Oprah. com). As the years progressed, Oprah quickly realized that she needed to drastically change the direction which her show was heading. She used renewal strategy to differentiate her show from other day time talk shows. She moved away from thrilling and controversial stuff and started using more positive topics. She began to focus on promoting constant inspiration and personal and professional growth. The main targets are women ages18 and up but Oprah is not shying away from male’s listeners either. Several of her shows were done specifically for men or were focusing on men’s issues. Her show began to feature poetry, music, literature, as well as human issues, which helped to create much stronger relationship with her audience. To expand her audience, Oprah added to her repertoire Oxygen Media a cable channel, O – The Oprah Magazine, and the Oprah’s Book Club on-air reading club. All of these medias have the same core value – they all promote personal growth and share the life-enriching mission and message of the founder and guiding force of HARPO Productions Inc. – Oprah Winfrey. The fundamental believe of HARPO Productions Inc. is that media can make a positive difference and that individuals can change the world for better place. This includes the definition of social responsibility â€Å"to do the right things and act in ways that are good for society†. (textbook, pg 93) Some of the examples of making the world a better place are topics related to spirit, health, relationships, books, money, world, and community. For instant: Oprah is reaching out to her audience with plea to help children of abuse. She â€Å"initiated The National Child Protection Act†(www. fundinguniverse. com) in 1993, the Oprah Bill, which established a â€Å"national database of all convicted child abusers. † (www. fundinguniverse. om) Several of her shows were done on catching predators, child molesters, convicted child sexual offenders, and interviews with detectives and police officers dealing with this particular issue were Oprah asked her audience to help to catch these fugitives. The viewers respond was enormous because her listeners are mainly women and moms and for them the number one priority is the safety of their children. Another example would be the creation of â€Å"Oprah’s Angel Network† where Oprah is encouraging her audience to do charitable work (volunteer for Habitat for Humanity) and make â€Å"charitable financial contributions†(www. fundinguniverse. om) for example to provide scholarships for college students. Oprah understands that not everybody have means to help financially and therefore according to Look to The Stars, The World of Celebrity Giving â€Å"Oprah gave 300 members of her audience $1000 each to donate to a charity of their choice. † Also, she encourages her viewers to help out in their own communities by donating time and skills. There is no surprise why in 2004, Oprah Winfrey show became the top-rated day time talk show for 17 years with 48 million viewers, or why she was awarded with â€Å"Favorite Talk Show Host† at the 30th Annual People’s Choice Awards that year. The HARPO Productions Inc. Strategic Management Process of identifying companies mission, goal and strategy was extremely successful. According to â€Å"HARPO Creative Works† the â€Å"mission statement for Oprah Winfrey Show is to use television to transform people’s lives; to uplift, entertain and enlighten; to make viewers see themselves differently; and to bring a sense of fulfillment into every home. † If Oprah didn’t change the curse her show was heading, she would be probably stuck somewhere in between all the other similar day time talk shows as Maury Povich show or Martha Stewart show. This is exactly why HARPO Productions Inc. has been so triumphant. HARPO Productions Inc. competitive strategy is to be significantly different. Oprah successfully managed to differentiated her talk show from all the other shows that use scandalous, shallow, and sensational topics. She became an icon and yet stayed approachable at the same time. According to â€Å"Syndication’s Stars: Trustworthy And Influential† the â€Å"Influential Personality Index† illustrates how far ahead from other competitors Oprah’s personality ranked. Influential Personality Index Oprah Winfrey 554 Dr. Phil McGraw 306 Tyra Banks 236 Judge Cristina Perez 235 Ellen DeGeneres 223 Judge Lynn Toler 215 Judge Joe Brown 208 Judge Judy Sheindlin 195 Rachael Ray 187 Regis Philbin 186 The undeniable bond between her and her audience based on trust, honesty, and truth ensures loyal viewers. Moreover; the fact that Oprah shares her personal life, her personal struggles and AHA moments with her audience makes her even more human and real, therefore; her audience can relate, which creates even stronger connection in between the two. There are not that many talk show hosts that reveal the true ups and downs of their personal lives to their viewers. For example Martha Stewart is a convicted felon which makes her a less trustworthy as a role model. The strong connection is not limited to only U. S. audience. The Oprah Winfrey Show is available to over 120 countries worldwide. Some of the episodes focus on global issues and perspectives, which would be another area where Oprah show is differentiating itself from the other shows. The geocentric attitude episodes are focusing on women and the lifestyle in different countries, probable issues and problems women have to face on everyday basis, but also what might be enriching for U. S. women when they see what other cultures do, don’t do, or do differently. For that matter the show features â€Å"the world’s most engaging guests from the famous to everyday people all changing the world in which we live. † (harpocreativeworks. tv/info) Oprah is reaching out to every home on the planet with the mission â€Å"to make viewers see themselves differently; and to bring a sense of fulfillment. â€Å"(harpocreativeworks. tv/info) There is no other show that does that. The purpose of each show is to inspire the audience and let each message provoke an actions. The talk show host Oprah Winfrey with her dynamic personality has an unique power of â€Å"Magic Touch†. She can turn books into bestsellers, every product mentioned on her show experiences rocketing sales. According to Latif Lewis’ article from Daily Finance â€Å"an appearance on The Oprah Winfrey Show [illustrates] just how influential the media mogul can be on product sales†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. It’s quite amazing, the effect that a vote of confidence from one human being can have† on success of single product or business as a whole. Moreover; Oprah’s enormous competence consists in turning â€Å"no names† into a brand names. The article of Latif Lewis, â€Å"Oprah’s magic touch can make or break your business† talks about Lisa Price and her â€Å"beauty and skin-care line† and how this not so known beauty products had a very valuable promotion: â€Å"an appearance on The Oprah Winfrey Show†. After that, Lisa Price was experiencing extremely high demand for her products. She made some financial deals and her â€Å"company took off. Carol’s Daughter stores can now be found in several U. S. states and the products are carries in retailers like Sephora and Macy’s†. How to cite Harpo Productions Inc, Papers